For a long time, I thought that all bloggers are online marketers and that all online marketers are bloggers. In a way, it is true, at least partial. Most online marketers have a blog on which they publish content consistently.
Blogging is an essential skill that you must have in order to build a successful online business, but you need other skills as well, like SEO, social media promotion, and the capacity of providing services or selling products.
Through blogging, you can form an audience, connect with it, and increase it over time. When you are passionate about a topic you enjoy reading and learning about it and you feel the need to share your knowledge with others. By blogging about your favorite topics you can create amazing content that, optimized well, will rank and get you a lot of traffic. People will come to read your content and they will be attracted by your products or services.
Although it seems easy, you can always improve your blogging skills.
To help you do that, I reached out to 40+ bloggers and asked them the following question:
What was your biggest challenge (or obstacle) in your blogging activity and what’s your best advice to beginners that face the same problem?
Keep reading to see what they had to say.
Patrik Bindea – Strodin.com
Bloggers face a challenge that most of the time are not aware of (myself included!) and it stops them getting the results they want.
There are millions of things that you can be doing in the online world to get your name out there.
Some people succeed through Social Media, others manage to hack their way into Linkedin, others are great at SEO, others are very good networkers and they leverage their network to become a well-known blogger.
And if you’re just starting out in your blogging journey, in the beginning you tend to try all the ideas at once.
But since time and resources are limited, most ideas flop. Not because they don’t work, but because we usually don’t put enough CONSISTENT effort into it until results show up.
So what can you do when you’re just starting out?
Set a bigger, specific goal. Then break those goals into tiny, very tiny little steps. These steps should describe how you reach your objective.
Now the secret is to stick to those steps until you start seeing some results. Don’t jump from one idea to another.
Follow the steps, measure your results, adapt if needed, but don’t change course 180 degrees every time you encounter a new, shiny idea.
Tor Refsland TimeManagementChef.com
I was working as a SAP system administrator for one of the biggest companies in Norway, and I was working hard toward becoming one of the youngest leaders in the company.Yeah, I admit that I was a corporate zombie…
and I wasn`t quite satisfied with my work.
Nah, who am I kidding?
I was totally miserable.
Then something happened…
On a vacation in Turkey I almost died by falling 393,7 feet into a certain death while paragliding. It was a huge wake up call. I started to review my life and decided that I needed to do some major changes.
I had been working my b*tt for about two decades helping business owners and shareholders to build their dream. It dawned upon me that I might as well do the same for myself.
My big passion is to help people skyrocket their productivity so they can build a profitable online business and escape the 9-5 rat race.
What is my strong burning why?
I want to have the freedom to do what I love without being forced to work for someone else, so I can spend more time with my better half, Sara, and my baby daughter, Luna.
Luna is saying: “Thanks father, for working your b*tt off, so you can spend more time with me and buy me a new pink pony whenever I want”.
Only by combining your true passion with your strong why, will you be able to move mountains in order to succeed.
When you are facing challenges and you are falling flat on your face…
when Murhpy and his freakin` law is beating you to a bloody pulp…
and you are so tired that you can`t do anything more…
your burning why will keep you going a little bit longer.
It will give you the persistent and fuel to make you UNSTOPPABLE.
And then over to the most important question:
For how long should you be willing to hustle?
For as long as it takes.
In the start I was procrastinating too much.
Yes, I said it.
Even though I`m a productivity expert, I did procrastinate a lot in the start with my blog.
It might sound a bit ironic, right?
People tend to procrastinate when they:
– Are going to do something they have never done before
– Are constantly doing “research” – They just need a “little” bit of more information before they get started
– Are being overwhelmed by the flood of information
– Are being confused by hundreds of experts, and they all have a DIFFERENT approach
– Procrastinating even more when you get demotivated by realizing that you are procrastinating (the evil cycle of procrastination)
Yes, as you have probably guessed, I was a victim of all the bullet points above.
The best way to beat blogging procrastination is to know exactly what to do.
So what did I do?
I hired a blogging coach.
Then I ONLY listened to them and ignored everything else.
In addition, I immediately applied their tips.
This helped me to go from analyzing to implementing some massive action.
Once I knew exactly what I needed to do, through a lot of trying and failing, I had a specific game plan.
Then I managed to become crazy productive with my blogging.
You may think: “Okay Tor, I get it. You became crazy productive. But seriously, did it really affect your blogging?”
A fair question indeed.
You can judge for yourself…
In about 11 months did the following:
• I won the “Most Epic” blog post category on Jon Morrow`s blog – BoostBlogTraffic
• I was included on the list of the top 100 success blogs
• I got interviewed 10 times
• My articles have been published on 28 blogs, including Tiny Buddha, Lifehacker, Pick The Brain, Addicted 2
Success and Jeff Bullas
• Mentioned as an expert on 45 blogs, including Inc., SEM Rush, Ahrefs, Post Planner and Monster
• I wrote a blog post that got 20 000+ page views in 6 days, 1400+ social shares and 76 comments
• I challenged myself to get 1000 subscribers in 60 days. I only worked for 40 days and got 779 subscribers organically
If a guy from Norway with English as his third language can go from playing with penguins and wrestling with polar bears to building a blog fast.
Then guess what?
So can you!
Want more success with your blog?
Hire a coach, apply massive action, and fail fast.
Maxwell Ivey TheBlindBlogger.net
I have two businesses and two blogs, but I imagine that you would like to hear about an obstacle I faced when starting the blind blogger.
It was a basic problem that plagues a lot of people considering starting a blog.
It was the age old question of do I have anything special to offer and will people want to listen to what I have to say.
Far to many people think there are millions of blogs already out there and what makes me think people will want to read my thoughts.
In my case it more specifically had to do with this whole notion of me being an inspiration. I didn’t think I was all that inspiring.
To me I was just a guy who showed up every day worked hard trying to make a living for his family. I would tackle whatever problems came along. I figured everyone has challenges in their lives and what makes mine any different.
Yes, I am totally blind, and having to do all my work using a screen reader does provide some unique obstacles to overcome; but am I really all that special.
I also thought about some of the blind people that I look up to who have accomplished so much more in their lives than I have or that I am attempting.
I haven’t climbed mountains, sailed the oceans, run marathons, competed in triathlons, performed on national television, etc. My friends finally convinced me that I could easily have decided to sit at home eat junk food and watch tv but I didn’t.
They pointed out that a lot of able-bodied people with no obstacles to overcome are doing nothing with their lives and need people like me to show them there is so much more to life if they will only take action.
So, I finally accepted their advice and started this new site about a year and a half ago. I have written posts where people have commented to me that if Max can do it, then why can’t I. They say I take away their excuses. And this brings me to my point.
You may not have any new information. Your experiences may seem ordinary to you. You may have a fear of criticism or rejection. Even if you are just be a naturally introverted personality type, you have your own way of saying something.
You may be the one person who finally says something with just the right words to give people that aha moment where the lightbulb goes on and everything makes sense.
You could be able to encourage someone who is in a similar situation. You may just appear to that other person at the right time and right place to make a difference in their lives. But here is the key.
You can’t do this if you don’t press publish. If you don’t file for the domain name or sign up for a free site on blogger or word press; then no one will ever hear what you have to say. In life the successful people take action.
They do what they can every day and then do more or do it better the next day. If you need someone to encourage, inspire, and motivate you to take those small steps every day; then I’m your man.
I look forward to hearing just what steps you decide to take after reading my comments in this post.
Mi Muba BeaMoneyBlogger.com
After that, he faces the challenges of creating awesome contents, doing their full optimization and then promoting them on social media for the best response.
Even after he faces the challenges of doing networking and influencer marketing to not missing this amazing side of blog promotion.
But I think all these are the challenges that every blogger knows them very well and faces them so successfully in the light of several success stories of top bloggers who already have faced them in the beginning of their struggle.
To me the biggest challenge is to have the clarity in mind what you actually want to do with your blog.
Earning money with it or achieving fame are so broad or we can say are so ambiguous objectives and one has to be so specific and so exact in terms of what he wants to do with his blog.
Establishing a blog is quite easy now and thousands of tutorials are available free for this purpose. Boosting blog traffic is also another big challenge that can be met with hard and continuous labor.
The real test is how to serve the needs of your blog visitors by offering them complete satisfaction and while doing that earning money from this activity is the biggest challenge one must be fully ready to face it and overcome it after taking his blog to the next level.
For this purpose he should be very clear with regard to following three questions.
· What to offer free on his blog to attract visitors.
· How to bring the right target audience for optimal conversion?
· What to sell on his blog to serve the needs of maximum number of his blog visitors?
Once he gets clear on these three basic questions then taking his blog to the professional level won’t be much difficult for him.
Marcus Miller BowlerHat.co.uk
It is also a hugely contested niche with some well-established blogs that get 99% of the traffic around that subject.
As such, creating a general SEO blog and hoping to generate truck loads of traffic is likely never going to happen.
Additionally, as we operate primarily in Birmingham, UK then we could not service worldwide requests for SEO consulting so in a roundabout way, this adds up.
What we can do is provide a variety of specialized services very well – an example this would be our SEO audits. We provide a high-level strategic audit looking at your SEO from top to bottom.
We then follow this up with tactical audits to perform a deep dive review specific issues such as duplicate content, dodgy links etc.
So, whilst we can’t really hope to generate exposure from some very broad topics we do well with very specialised posts around specific issues. If we then generate traffic to these very specific posts.
All of which is a really long-winded way for me to say that you should find a niche. Or even a niche within a niche. Be very clear about what your objectives are and what is realistic.
Make sure your content ties into your business goals as it is super easy to spin your blogging wheels without progressing your cause.
The more focused you can be the more chance you have of being the expert around that topic. You are going to have to get out there as well. High-value comments on blogs, forums like Moz Q&A, guest posts etc.
Get out there and let the world know that you and your blog exist. Building that early readership is going to be tough and you must view it as a process.
Dennis Seymour DenSeymour.com // LeapFroggr.com
The biggest challenge for me was definitely consistency.
One of the reasons why I only did 1 post per month was because I just couldn’t blog enough due to my commitments with clients, as well as to my family. As much as I wanted to reach and help more people, I just couldn’t. I wanted to be the one to write the content, after all.
My tips for those that are also in the same boat:
– Experiment to see what fits your style – Some people can create content like it’s nothing. Some need more time to format their thoughts. I tried hard to hit 2-4 posts a month but eventually settled back to 1 because that was where I was comfortable with. Rushing it would only lower my quality as well as lessen the time I was able to promote the content.
– “Block” out time to write – I wake up at 5:30 am to go to the gym so that I could be in the office by 8 am. I have at least 1 hour to focus on writing as I have the office all to myself. At home, I also do the same thing. You have to schedule it and it will get done.
– Plan out your content for the quarter or even for the rest of the year – I do my planning by month, for the whole year. I also have plans by the end of the quarter so my posts will build up to something. By doing this, I could get ahead by writing in advanced.
– Hire an editor – Seriously, if you plan to do this long term, you need someone to do this. It’s like when you are coding, you don’t want to test the bugs as you are “sick” of looking at your work. Have someone look over your work and even be the one to put it up. It helps a lot with your mindset and consistency.
Matt Banner OnBlastBlog.com
The biggest challenge I faced in regards to my blogging activity was trying to find a rhythm and a focus that I could maintain.
I went into each day without a game plan and instead just kept on working straight until I could keep my eyes on the screen. I figured that if I work from home, I don’t need breaks.
Boy was I wrong.
You may have this surge of ambition and impatience, but try to resist it. You’re only human and if you let yourself forget that, you’ll run out of energy and focus real quick.
The key lies in pacing yourself, which is why I use a handy little concept called the Pomodoro Method. Pomodoro is Italian for “tomato.”
This is a proven method that increases your productivity and keeps your energy levels up.
You simply work in twenty-five-minute intervals, known as “pomodoros”, and then take a 5-minute break between each one. Every four cycles, you get a 10-minute break to stretch and grab a snack or a drink.
There’s a free tool online you can use (tomato-timer.com) to keep track of your pomodoros and your breaks in between.
I usually outline my daily schedule using this method and allow myself so many pomodoros for each task.
This keeps me focused and alert in small bursts with enough breaks in between to keep me from burning out.
Marianne Manthey DesignYourOwnBlog.com
The biggest challenge Ive had, hands-down, has been growing a profitable blog while working a full time and raising a family.
Some days I experience such overwhelm that I become paralyzed with fear that I am wasting my time and that I will lose my family because I obsess over my blog.
Building a business is a tough job when you’re doing it alone and it’s easy to get stuck in a pattern of thought where you’re afraid to upset anyone.
Like when opportunities come along, it’s difficult (more like impossible) to say “no” because you never know what may come of it and you may also disappoint the person or people you’re saying “no” to.
This past summer is a prime example of when saying “no” should have crossed my lips.
I had spent the majority of July redesigning Design Your Own (lovely) Blog and thought it would be fun to introduce it to the world with a bang.I announced that I would be doing 7 days of giveaways starting the day of the relaunch.
Around the same time, I was offered an opportunity to write an article for a real live print magazine! Unfortunately, that article was due during my upcoming vacation in August.
I spent the first week of August getting my new blog ready for launch, dealing with technical issues, writing support posts for the giveaways that my blogging comrades had generously donated, getting extremely sick with the flu, then writing that magazine article.
I ended up working well into the first week of my family vacation and that’s when my husband had had enough.
Then, I realized that I had taken on way too much but I did it because I had been afraid to upset anyone. If I could do it all over again, I would have still launched the redesign and written the magazine article (some opportunities are just too good to pass up).
But I would have canceled those 7 supporting posts. In retrospect, I honestly don’t think anyone would have gotten upset about it. Most people understand that you can only do so much. So my advice is this:
Remember that other people don’t care about your stuff as much as you do.
When you’re feeling overwhelmed, evaluate every request (whether its from you or someone else) and write down what the consequences would actually be if you declined it.
Things you imagine would be so important may end up not being such a big deal after all.
Brian Jackson BrianJackson.io
My biggest challenge lately has been time management and delegation.
I run a couple niche websites as well as my personal blog and outsourcing the content is something that I never wanted to do.
But if you are running multiple blogs, or starting multiple sites, you will soon realize there are only so many hours in a day, and you have to trust in other people and delegate.
On one of my niche sites I am actually outsourcing most of the content to iWriter.
The trick here is finding good writers! Once you find them, develop good relationships with them, and give them all your work!
This strategy has been working really well for me, and I can rest easy knowing the content will still be up to my high standards.
Now for my personal blog, that is a different story. Don’t know if I could ever let anyone else touch that J.
Tyson Downs TitanWebAgency.com
My biggest obstacle is finding time to blog.
I’m busy with my agency, along a side gig that I’m starting, as well as being the father of 5. So, finding time is tough.
But, I find that making it a priority, and blocking out everything else during my set aside blogging time allows me to get it done more often than not.
Jenny Brennan VirtualOfficeWorx.com
Time and ideas were my biggest challenge.
Brain-storm on the top 10 questions that your readers may have and answer those via your blog.
Always write with the reader in mind and ask yourself if the content flows easily and leaves people wanting more.
It’s also really important to be consistent with your blogging.
Marko Saric HowToMakeMyBlog.com
One of the biggest obstacles is being productive with your time.
It’s so easy to be spending too much time-consuming content from social media and other blogs and websites.
This can be considered learning, researching, networking – all good things.
Still for majority of bloggers the biggest difference happens when producing new content for your own blog rather than consuming content of other people.
This is why my best advice is to make sure to focus on producing your content before doing anything else.
Spend your time focusing on creating the best possible post that you can. Everything else starts from there. There is no blog without content.
Neil Patel NeilPatel.com
The biggest challenge I face with blogging is consistency.
New bloggers also face this as it is hard to blog on a consistent basis. Without doing this it will be hard for you to grow your blog.
Years ago I took a month off of blogging. When I did this my traffic didn’t just drop, but it took me roughly 3 months recover.
In which after 3 months of consistent blogging, my traffic returned to the initial amount I was at before I took a month break.
If you want to fix this, you’ll have to set specific time aside just for blogging so that you can write your content in advance. If there are holidays or if you get sick, you’ll still have content to publish.
To help with this process you can use a content calendar. In addition to that, every time you have a new blog post idea store it in Evernote or any note-taking application.
David Krauter WebsitesThatSell.com.au
Overwhelm and not focusing on what’s going to bring in the money.
There is so much noise out there… new technology, new trends, new strategies and the next shiny object.
So the biggest challenge is to stay focused and narrow in on what’s going to bring in the money – what’s going to bring you success?
The way I’ve overcome this obstacle is to come up with a vision for my company, vision for my year, vision for my month and my week.
Anything that takes me away from that vision or doesn’t contribute to getting closer to that vision is ignored to put into a “check it out later” basket.
This way I can laser focus in on what’s important and get the things done that are going to get results.
Sue Anne Dunlevie SuccessfulBlogging.com
I find that the biggest challenge for bloggers is focusing.
Knowing exactly what to work on so that you make sure you are accomplishing income producing activity every single day.
I heard Jim Edwards once say that he plans two “golden hours” a day. In these two hours, he only does activities that will (eventually) bring him income.
I now run my business the same way and I recommend this plan to all my new blogging clients.
When I get two hours of money-making work done, I’ve had a great day.
Work hard. Be the best at what you do. Tell the world. 🙂
James McAllister HelpStartMySite.com
My biggest challenge was a lack of focus.
I had so many fantastic ideas that I wanted to implement, but because of that, I wasn’t able to give anyone project the attention it needed to grow and thrive.
It also took me longer than it should have to get things done, because my attention was constantly hopping from one project to another.
These days I write down exactly what I want to accomplish in a given day, week, month, and year. I develop big goals, and then come up with steps to get there.
I have a whiteboard hanging on my door, and each day I write down exactly what I plan to get done that day in order, and simply go down the list.
The act of having these things in writing has not only forced me to do things one at a time, but has also remedied the issue of feeling like I have nothing to do.
Because time is our most important resource, we have to do whatever we can to maximize our efficiency.
One of the key differences between successful people and people who work hard but never get anywhere is how efficiently they utilize their time.
We all have 24 hours in a day to get things done, but the most successful people focus, and make every second an impactful one.
Aaron Lee AskAaronLee.com
One reason bloggers struggle to succeed is because of the lack of focus.
They are neither here nor there since they are everywhere.
They blog about breaking news, gossips, tips, everything they could think of to drive traffic.
The key is drilling it down to focus on ONE thing.
Once they have grown a large base, and then they can consider moving onto other topics.
For example, don’t focus on creating a fashion blog.
Instead, focus on a demographic or pick a type of fashion.
Maybe you’re the fashion blog for male above 40.
The more focus the blog is, the more likely they are to succeed.
Ken Lyons CornerstoneContent.com
To overcome this, you need to make writing a priority and dedicate a segment of time to write each and every day.
Even a half-hour a day can be enough to make a lot of progress.
I recommend starting your day by writing even before you check emails or start any other work. Spend the first half-hour or hour of your day head down, writing.
Or if you’re more creative midday or end of day, write then.
BTW this isn’t a new concept, and carving out a set time to write each day or writing a 1000 words per day has been championed by a number of smart people, from John Updike to James Altucher.
So I can’t take credit for it. But I do know it works.
Anna Cadiz Bennett WhiteGloveSocialMedia.com
I had no experience blogging. I did not know how.
My advice to beginners would be to do what I did. Engage in a Google search with the keywords “how to blog”.
Gradually, article by article I slowly learned the basics and some tips and tricks on how to blog.
Alternatively, beginners could take a course on blogging.
The advantage of this would be to save time.
Jim Belosic ShortStack.com
We have a small team so our solution was to create two or three original long-form posts a week, and combine that with posting infographics created by others. This meant we could publish a post almost every day.
The consistency and the quality of our work and what we curated helped us bring our blog readers from about three thousand a month to about 80,000 a month within a year.
For beginners who may be struggling to post original content I’d recommend a blend of original and curated content until you have the team to create more content.
It’s most important to post consistently so choose a posting schedule that you can complete each week.
Stuart Walker NicheHacks.com
The biggest problem for me was keeping up with the content demand.
I get burnt out writing content and then write stuff that isn’t up to scratch or is rushed.
My solution was to stop writing content (i now rarely do) and hire a team of freelance writers who are online marketing specialists.
I hired them via ProBlogger Job Board mostly and I had to go through quite a few writers before I found the right team.
A lot of writers just aren’t up to the job or want to bang out 500-word keyword-stuffed articles on topics you can read all over the net so it takes time to find the good ones.
I think it’s the only way for a blog to continue to grow long term. Plus it frees up a lot of time to focus on the more important things like growing the business and making money.
Marco Mijatovic FirstSiteGuide.com
The biggest challenge I faced was creating something unique that people will actually be interested in reading.”
I kept wondering if people would care about my content and whether or not it would actually make a difference. Why should they read my blog? Can it really make their lives better? How can I take a topic that was covered hundreds of times and make it truly unique? What if I’m not good at it?
The truth is that no one was born an excellent writer. The more you read about the topics you want to tackle, the easier it will be for you to gain your own perspective and find your own voice. Communicate with your target readers and put yourself in their shoes, because only then will you know exactly how to inspire them and give them real value.
The key is to just do it. Sit down and write about what you know. The more you write, the better you will eventually become, and you will create a habit that will enable you to always present information in a unique and interesting way.
Betsy Kent BeVisible.co
My biggest obstacle when I first started blogging was to figure out what to write about.
It took me a while to put a formula in place to come up with be valuable to the people I want to work with and get them to opt-in to my email list.
The formula I created is called it the Blog Topic Generator.
It’s really simple:
First, think about the people who are your very best customers.
If you provide a service, these are the people that you love working with and who love working with you (and who are happy to pay you what you deserve.).
If you don’t provide a service, but instead you sell products, think about the people that spend the most and return the least!
Now, make a list of the questions that these ideal customers ask you. These are the questions that you hear over and over again.
Because if they are asking you these questions, then there are probably tons of other people asking the same questions, but on Google!
When they find your blog and you provide them with the help they need, you and your business is then associated with the solution to their problem.
You’re the expert and the best person to turn to when they need more help.
By this method you can start to attract your ideal customers with right to you through Google and social media. Here are some of the blog topics I’ve covered that worked great:
What’s the difference between a blog and a newsletter?
What’s the best time to send out email campaigns?
Where can I get free photos for my blog?
When I answer the questions that I get the most, my blogs are shared more, commenting on more and get better visibility in Google.
The key is to use the questions that only your ideal clients ask you…because those are the people you want to attract.
Joy Hawkins JoyAnneHawkins.com
When I first started blogging frequently I found that there were 2 main challenges:
How do you find unique topics to write about and how do you get readers to your blog that will be interested in that content?
For the first challenge, the only way to know what is currently being written about is to follow the experts in your industry to see what they write about.
I follow several blogs & news channels using Feedly and also find Twitter and Google Plus (communities) to be great for keeping up with what people are talking about in my industry.
I keep a document on Google Drive that I constantly update every time I get a new idea of a topic that either hasn’t really been written about much or that I could write better than the current stuff out there.
If my content isn’t either different or better it won’t make the impact I want it to. When I’m following the content others publish in my industry I always check to see which items get more comments and shares.
As far as getting your content in front of readers, you need to be active in online communities to gather a following to your blog.
For me, I get most of my readers from forums I participate on. I give away free advice to people on lots of Local SEO forums and people often hear of my blogs from there.
Talking to people who have questions about my industry also helps me gain more article ideas for frequently asked questions that don’t have clear answers already.
I also find Twitter and Google Plus communities to be a great way to meet people so that they will check out your content.
Most communities frown upon people shamelessly promoting themselves so usually you need to contribute to the posts that others have shared (either offer advice or feedback) and as a result they often check out what you do and see the articles you write.
Adomas Baltagalvis AdomasBaltagalvis.com
So you want to be a blogger? If yes, you’re probably feeling overwhelmed with all the things you think you must do before you start writing.
“Which blogging platform should I choose?”, “What should I write about?”, “Which theme do I pick?”, “How do I promote my articles?”, “What’s SEO?”… – these and many more questions were definitely spinning in my head when I first started.
But the biggest and most destructive one was “What if I’m not a good writer?”
Does that sound familiar?If yes, you’re most probably right! You are not a good writer… yet. No-one was born a writer, not even Hemingway or Shakespeare.
Writing is a skill. And a skill can be learned. So you have to get rid of that annoying voice in your head and just start writing.
And the more you write, the better you’ll understand your audience, their doubts, struggles and aspirations, and the more effectively you’ll be able to address them in your writing.
Something that really helped me at the beginning was reading Stephen King’s book “On Writing”. I suggest it to anyone who does any kind of writing, even if you’re just writing emails or Facebook posts.
And if you’re still in doubt, do this: take an author you love, open your favourite book, put it in front of your laptop, and start re-writing the entire book.
No matter how crazy it sounds, it’s the easiest way to learn how to write well – by copying others. And when you do, take notice of how they structure a sentence, form a paragraph, set the stage, and tell a story.
You will eventually form a habit that will help you become an even more powerful and inspiring writer, which is the key ingredient of a successful blog.
My biggest problem with blogging is continuing to produce unique, interest content.
I don’t like to write articles that are “5 tips to do social media right” and things like that.
If you go to my blog you will find the the articles are relatively unique in the business space, and often are case studies that simply can’t be reproduced elsewhere.
However, this makes it difficult to write every month, let alone every week, because I want to make sure I have something interesting to say, and if you don’t write often, you will not grow the blog.
Inevitably, the best answer I have is to keep your content unique and exciting, because it makes it much easier to write, and try and think critically about your editorial calendar to make sure you have a sufficient stockpile of ideas, that you can pull from.
Floyd Buenavente – SEO Philippines
I believe that the biggest challenge is a really huge writers block.
With this I go to a content idea generator like https://www.portent.com/tools/title-maker or buzzsumo.com and scan really interesting articles related to my topic of interest.
Another big challenge is the issue or editing, with this I go ahead and use Grammarly and as much as possible perfect my grammar so that the final output would be readable and properly edited.
Other places where I get ideas are youtube, humor sites and the news.
But more often than not a few cups of the blackest coffee out there will always do the trick to keep those ideas moving.
Michael Partlow BuyYourFirst.com
Our biggest challenge for our blogging was to find a way to take a topic that others had obviously talked about before, buying your first home, and communicate the same valuable core information but do so in a new and interesting way.
The way we overcame the problem was by understanding why others in our industry were successful, and we realized that they were not very good at writing, but just wrote a LOT of content a LONG TIME ago.
This let us see that if we could add a fresh voice to our content and we could create valuable interesting content for our target audience, those thinking of buying a home who might need a loan pre-approval.
We also realized that we could win by creating content in different mediums, such as slide decks, images and videos and create even more helpful content for our audience.
So by seeing what our competitors strengths and weaknesses we were able to come up with a content and blogging plan that would let us generate unique content we could easily spread over social media and other content platforms like Youtube & Slideshare.
Dan Virgillito DanVirgillito.com
I think the biggest challenge in blogging is creating something really unique.
It’s really easy to come up with a broad topic and just start writing, but when it comes to blogging for business, you really need to be unique in order to stand out and attract traffic, leads and sales.
I always tell my clients this is the difference between blogging and “content writing”.
You don’t need flashy GIFs or 10,000 words to do that, but you need to focus on one thing: value for readers.
What’s in it for them? Why should they spend time on your blog?
It’s pretty simple, but if you really ask yourself this, you’ll end up blogging for yourself or your clients much better.
I would say my biggest challenge is hitting the “publish” button.
I mean this in that I strive for perfection and by hitting “publish” it puts everything out there. While I know I am not perfect when it comes to blogging, committing to make a post live takes time for me.
- Have I proofread it?
- Fixed any spelling or grammatical errors?
- Linked to relevant sources?
- Cross linked to other posts on my site?
Created and implemented images?
These are just a few things of many. Once I’ve made my rounds, then I start to second guess myself.
- Was this a good topic?
- Does it really help others?
- Does anyone really care?
- How is this different than what others have published?
The last question for me is key. I don’t post very often in that I want to be sure my posts are unlike anything you have seen.
Two great examples of this are my post about social media analytics and my mega-list of 500+ social media tools. Both of these posts are super in depth and go above and beyond other content on the same topics.
So my advice would be to be sure that when you hit the “publish” button that you are not publishing just to publish.
But instead, you are contributing something great to your industry that is useful and not simply regurgitated and rehashed info that hundreds of others have done before.
Vanessa Van Edwards ScienceOfPeople.com
I wanted to sound professional, official and clear. I also was trying to mimic other popular bloggers.
In the end, this was boring and inauthentic.
I slowly started writing posts that were fun, a little silly and very geeky (just like me!) and this is when the blog began to take off.
I know it sounds hard, but try to make your blog sound like you.
Don’t try to be something your not, don’t try to sound like anyone else. Write in your voice and you will find your people.
One of the biggest challenges all bloggers have is finding their voice.
It sounds like a vague concept, what does ‘finding your voice’ actually mean? For me, it’s about ensuring that what you’re writing actually contributes to the wider landscape, rather than parroting what everyone else is saying.
This can be hard, especially when you’re not a confident writer, and it takes time to work out how to best share your perspective and voice, and then get people to hear it.
My advice on conquering this challenge? Read. Research everything you can and take the time to educate yourself and ensure you’re ahead of the competition.
To be the best at everything you need to work, and in blogging, that means reading, getting across what’s being discussed, how people are discussing it and understanding every detail of the topic/s you’re writing about in order to share real, insightful perspective on the key subjects of interest.
Maybe it means you have to get up an hour early and start reading to get across all that’s being shared.
Maybe it means you have to get smarter about how you use curation and content detection tools to find the most relevant insights, but the best way to add value to what you’re writing is to ensure you’re offering something that no one else can. And that’s your perspective.
You have to trust in it, and in order to do that, you have to know – not think – that you understand all the key details and elements, and what they mean for your readers.
I think the biggest problem is validation.
All bloggers go through such.
When you publish an article you’ve worked your ass of with and then you check your stats and you realize that no one really cares. It’s a down-moment.
And that’s the reason why there are so many great stuff that’s buried around the early years of a blog because those are the necessary sacrifices a blogger must make in order to finally hit critical mass and get noticed and get read.
I guess the best advice I can give to beginners is to never give up. Keep on writing. Keep on sharing your stuff.
Someone, somewhere along the way will care enough to share it too. And even if that fails, Google will notice sooner or later.
Dominic Wells HumanProofDesigns.com
My biggest problem was maintaining a regular blogging schedule without seeing any immediate result.
It takes weeks and weeks before you know if what you are doing is going to work out, and this doubt can really build up in people’s minds.
My biggest advice would be to just get over this as fast as possible.
Don’t get hung up on whether or not you’re going to succeed, and keep talking yourself out of quitting whenever the dark feelings kick in.
Also, find some people you can follow and “hang out” with online, so you don’t feel alone.
Tim Soulo Ahrefs.com
The biggest challenge for any blogger is of course ranking his content on the first page of Google.
If you go to SimilarWeb (https://www.similarweb.com/) and plug a bunch of your favourite blogs there, you’ll see that on average 50% of their traffic comes from search engines.
And my best advice for getting traffic from Google would probably be this amazing video tutorial:
This strategy is absolutely ingenious and if you put enough time and effort into doing that on your blog – I can guarantee that you’ll see your traffic start growing pretty much the next month.
But once you start getting traffic you need to retain it somehow, right?
There’s no point in generating traffic to your blog if it doesn’t stick.
So your job is to turn these visitors into email subscribers. And the best known way to do that is of course “content upgrades”.
So now I’m a huge advocate of this list building strategy and I highly recommend you to try it on your own blog.
Consumers expect to see top notch content from companies, and the better the material, the more authoritative the business is. This includes video, social media, E-books… the list goes on.
But the #1 for businesses is probably their blog. This is a huge resource for customers and a must for marketers.
But building a successful blog is no small effort. If you already invest in content marketing, you may already know just how much work goes into a blog.
The last thing a business wants is to deliver weekly articles that don’t bring in any traffic or results.
After spending all that time researching, writing, optimizing,and publishing, there’s nothing worse than seeing all that effort go stagnant and unnoticed. Here are a few tips to face that problem:
This one might seem like a given. But people don’t want to read material that summarizes something they already know. Consumers look for material that provides a step-by-step walkthrough of strategies they can instantly implement after reading.
Or they want something that pulls at their heartstrings, makes them laugh, or genuinely teaches them something new.
At Loud Rumor, we used to publish 1 blog a day. This was a ton of work… and it didn’t work.
They were shorter articles that, while still valuable, weren’t as in-depth as we wanted them to be. People weren’t commenting, sharing, so it was time to shift our strategy.
Now we publish 1 very thorough article a week that’s full of stats, data, screenshots, case studies, and more.
We actually build campaigns for each of our blogs that people can opt in to so that they’re put into a drip campaign according to whatever it is that they opted in to – this might be a guide download, a PDF sheet, a tutorial, and so on.
The CRM we use to capture the opt in lead is Infusionsoft, and we use LeadPages to create landing pages for the opt in offer. Here’s an example:
When people land on a blog, they want to be entertained. Most people skim when reading. That means they quickly want the main points of an article. That also means you want to capture their attention right away, avoid heavy block paragraphs, and encourage them to engage.
There are tons of tools that help with this.
- Click to Tweet: This WordPress plugin pulls certain quotes or sentences and puts them in beautifully designed boxes that pop out in blog. Once clicked, this then pushes out a tweet of the quote or sentence on the reader’s personal twitter. And just like that, your blog is very easily shared with their audience.
- LICEcap – People love visuals. A great way to optimize a picture that you’d usually include as a screenshot (to show an example or data) is with this tool. It allows you to turn screenshots into GIFs. We use this on our blogs to show step-by-step instructions and so on. This catches people’s eye and it’s super valuable:
- Buzzsumo -Again, you want to make sure you write about what people care about. Buzzsumo is a great tool that allows marketers to “analyze what content performs best for any topic or competitor.” That way, you already know what’s trending before the writing process begins. This is awesome to grab inspiration for your next article to push out content that’s trending, that people will want to read, and that’ll rank high.
SHARE TO THE RIGHT PEOPLE
Writing and publishing a blog article is only half the work. Then comes content distribution. There are a few different strategies I use to ensure Loud Rumor’s content gets seen by the right people – our target audience.
Social media communities/ groups
When you share the title of your blog to each of your social media platforms through tools like HootSuite or SproutSocial, you blend in with competitors and don’t offer any variety. While this is still important, you want to go one step further when you share your hard work.
Pull stats or valuable quotes from your article and make that the headline of a status where you share your blog. Then distribute the article to really niche places like:
- Facebook groups that you’re part of
- Google+ communities that cover your article’s topic
- LinkedIn groups that you’re part of
All 3 of these places allow you to get your content out there to people who you already know actually want to read it. So if you write a blog on “Facebook advertising hack,” share it in groups and communities that only talk about social media marketing, online advertising, Facebook, and so on.
What’s really great about Facebook boosting is that you can delegate your target audience. You have control over who sees your content. You can import a list of contacts into Power Editor and boost your article for $25 so that only those people (and people similar to them) see your article. Also, you can target people based on interests, etc. It’s very niche.
Your subscribers have willingly chosen to sign up to your newsletter – this means they want the content you create. They find it valuable. So be sure to deliver! We send out our newsletter on a biweekly basis. This is a great way to continuously provide prospects with awesome information and make sure content is being seen by the right people. It’s a win-win for both parties.
Casandra Campbell CasandraCampbell.com
I think the biggest challenge for most bloggers—new and established—is getting traffic.
It’s certainly something I struggled with in my early days and I see many people struggling with it today.
I hope by now that everyone knows they need to create exceptional content if they want to consistently drive traffic—and I’m sure someone else will touch on that in this article.
Assuming you have great content already, I can’t emphasize enough how important keyword research is. Keyword research is the first step to driving traffic from search engines.
Many bloggers ignore SEO because they’re intimidated by it. The problem is, organic search accounts for the majority of all web traffic.
Several studies have pegged it at two-thirds all traffic. It’s crazy to ignore this opportunity! Fortunately, you don’t need a full-blown SEO strategy to start driving search traffic. Keyword research will take you a long way.
Each time you write a new blog post, use Google’s Keyword Planner to search keywords related to your topic. It will return a list of related keywords and tell you how many times they are searched for each month in Google.
This should affect your choice of words in your headline and the rest of your blog post. For example, when I search “social media manager” I see that only 18,100 people search it every month.
When when I look at “community manager” I see that 74,000 people search it every month. If was going to write a blog about working in social media, I know which term I would choose!
Gael Breton AuthorityHacker.com
The biggest challenge when you start blogging is to gain visibility.
You are often entering a crowded market with people much bigger than you and you feel like you need to fight to exist.
But I have actually found that the easiest way to gain visibility is to promote others first. Interview them, talk about what they are doing, link to them, share their stuff and share yours in between.
Most authorities are actually pretty easy to reach and if you show yourself as a faithful brand advocate for them, they will accept interviews on your site, start sharing your stuff and talk about you.
This is how you actually gain your initial traction. Then others will do that to you and the chain of blogging continues.
Here are a few ways you can prop others on your blog to gain visibility and grow a relationship:
- Write a response post to something they wrote about
- Write an updated version of what they did but give them a ton of credit
- Do a case study around them
- Quote them in a post
- Share their stuff while mentioning them on social
- Just email and say hello 🙂
So if you want your blog to exist, start promoting others!
I failed with my first blog because I didn’t have an email list.
It was getting some traffic, but I couldn’t turn any profits, so I gave up because it was growing so slowly and I wasn’t making any money on my time investment.
My advice for a new person is to start by building an email list up as fast as possible. The only way to do this is through email marketing.
Either affiliate traffic from partners with existing email lists or using Solo ads to buy traffic from email lists.
This way, you can go from zero subscribers to at least your first 1000 almost overnight. This can never be done with a brand new blog.
A successful blog is a longterm project and as a seasoned professional now and only now, is a blog just another avenue for traffic generation that pays off in the longterm.
I look at my blog in six-month time frames to see improvement. It’s definitely not overnight or even over one year do you see the biggest gains most of the time. Its consistent efforts over many weeks of working on it.
My biggest challenge by far was blogging for the fun of it versus blogging for money.
My advice? Blog for the fun of it LOL…..blog your passion.
Make blogging your passion the reward. Look at the money as extra, something you appreciate but don’t need.
Cultivate this mindset through deep meditation, yoga, and other techniques to keep yourself present, calm and balanced.
Successful blogging happens AWAY from the laptop 🙂
1. Establish your motivation, the reason „why”
2. Organize your time; don’t overload with work
3. Improve your writing skills, create unique content, find your voice
4. Promote your content, gain visibility and focus on traffic.
Thank you so much to all the bloggers that contributed to this expert roundup! Please share this post with your friends and followers on social media!