Lately, Pinterest seems to be everyone’s favorite social network. An increasing number of bloggers realize the tremendous potential that Pinterest marketing has for getting traffic to their blogs.
What you may not know is that Pinterest is not a social media platform, in fact, it’s a search engine (just like Google).
On Facebook, Twitter, Instagram and other channels, people go to check what their friends are up to and to chat with them. They have a social media intent so, even if they stumble upon a blog post or even a link to a Shopify store where products are displayed they aren’t looking to buy anything.
On the other hand, Pinterest users have a buyer intent. They use keywords to search for products they want to check and buy. On holidays, like Christmas or Easter, people check their friends’ boards to find inspiration for gifts.
Pinterest is a great social network for every niche not only for fashion, food or home decor fashion bloggers. Although these niches are more popular, you can find an audience on Pinterest for any niche.
If you have a business where you sell offline or even digital products, you need to start using Pinterest marketing to increase the traffic to your website and grow your brand.
Here are twenty strategies that you can start using right now.
1. Include keywords in your Pinterest username. When users are searching for those keywords, your profile will pop up in their search results. So for example, “Ana Smith – fashion designer” will be easier to find by people that are searching for fashion designers on Pinterest. In the same way, bloggers and companies that are searching for “expert roundups” or “influencer roundups” will find my profile because I used those keywords in my profile name.
Attention, you should not stuff too many keywords in your username. Between 2 and 4 keywords are enough.
2. Add a suitable image to your profile. I recommend you to use the same photo on all your social channels and also on your blog and your guest posts. Being consistent with your brand image helps your reader perceive you as a familiar figure.
3. Include relevant keywords in your profile description. The ideal structure should be something like I am…( profession) I help… ( Targeted audience) to …( Desired result).
4. Include a call to action in your description profile. You could use something like join my free webinar or get my free ebook and add a shortened link there to your landing page.
5. Have at least 20 boards. All your boards should be related to your niche. Your first board should contain only your blog posts, on your second board, you can pin only your interviews or posts where you were featured as an expert. The following boards should be in different categories from your niche.
For example, my first board is called “Minuca Elena’s Blog Posts.” Here you can find only posts from my site. My second board is entitled “Minuca’s Expert Roundups”. These are also only my posts, but there are roundups published on different sites from different niches.
My next board contains only interviews about my blogging activity. After that, I have different boards “SEO Expert Roundups”, “Social Media Expert Roundups” “Blogging expert roundups” etc. All my boards are related to my niche, expert roundups. Only on my first board, I pin posts only from my site. On all the other boards I pin posts from other bloggers as well.
6. Delete or change the privacy settings to secret for the boards that aren’t related to your work. Your Pinterest boards should reflect your brand and expertise and not your hobbies. People will feel confuse if you write an entrepreneurial blog, and they see boards about cats or dessert recipes or makeup tutorials on your profile.
7. Give appropriate names to your boards using keywords. Don’t get fancy with the name of your boards by using titles that have no meaning to others. A board entitled “guest posts” will not attract people. Also, write the name of your boards in the language you blog.
For example, if you are a German blogger that blogs in German then all your boards and your profile description should be in German. Using keywords in English will attract people that will be disappointed to see you blog in another language and won’t follow you.
Remember: simply is better. Don’t get too creative naming your board with movie lines, Latin quotes or philosophical phrases.
8. Use keywords on your board description. As we said, Pinterest is a search engine, and if you use relevant keywords both in the name of the board and in its description, your boards will be shown to users when they are searching for that topic.
9. Make your blog Pinterest friendly. In each blog post, you should use images that are branded with your logo, the title of the post and the URL of your site. Your images should be vertical, like a portrait. The ideal size of a Pinterest friendly image should be 735 x 1102. Be careful, the ideal image sizes are not the same on all social media channels.
Your perfect Pinterest image will not look alright on facebook or twitter, where horizontal images are preferred (the format that a landscape has). I recommend you use Social Warfare plugin. This is a plugin that allows you to set different images for each social network. Or you can set images for Facebook and Twitter using the Yoast plugin that is free.
To make great images, you can use Photoshop or Canva (a free tool). Use the same colors that you have on your blog and include your logo. This way, if your followers see four different pins from your blog, before clicking on one of them, still when they will arrive on your blog they will feel familiar because they already saw those patterns on your other pins.
10. Use free photos that are related to the topic of your blog posts. For example, if your post is a review on a certain product you can make a photo of yourself using it. This will make your followers see you as more genuine. If the topic is more abstract, you can use free images that you can find on stock photos sites. My favorite is Pexels.
Don’t use any image that you will find on Google because you may have big problems with copyrights. If you are using images from Google, filter the results to show you images you can use. You just have to click search tools-> more tools-> labeled for reuse.
11. Enable rich pins. These are pins that include extra information on the pin itself, as the name of your site and your icon displayed underneath the pin image. The user will see from who that pin comes.
12. Pin regularly. Both Pinterest, as a search engine, and your followers, need to see you as an active user, so you should pin between 50 up to 100 pins every day. You can use different tools to schedule your pins.
13. Engage with other people on Pinterest. Don’t be lonely here. This is not just a place to save the things you like and to promote your posts. You have the option of messaging other users, of liking and commenting on their pins.
14. Use keywords in the description of your pin. This way your pins will show up in the search results for those keywords.
15. Join group boards. If you use Pinterest marketing, even if you have a small following, you can still get your pins in front of a large audience by joining group board. You can use PinGroupie.com to find relevant board groups. You just have to include your keywords and select descending.
This is how you can see boards with a lot of followers on top. If you have only 100 followers but you pin a pin on a board that is followed by 10k members than your pins will be seen be all those people.
Each group board has its own rules. Generally, in the description of the board, you will find instruction on how to become a co-pinner. Usually, you have to send an email to the board owner with your info (your username and the email address that you use for Pinterest) or you can just leave a comment to a pin.
16. Don’t use hashtags. Hashtags aren’t a habit on Pinterest as they are on other social networks. Because Pinterest is a search engine, it’s easier for the user to find anything they would like without needing to add a hashtag.
17. Use Promoted Pins. Promoted pins are paid ads used by businesses owners that want to skyrocket their Pinterest marketing fast. They are based on a similar concept to Facebook and Twitter ads. Your pins will be seen by a larger audience than normal pins, and this will help you to raise awareness about your brand, attract traffic to your website and increase engagement.
18. Use Pinterest smart feeds algorithm. Pinterest’s algorithm is set to show the best pins first, that means that the pins that are most repinned, not the newest. When you pin a post for the first time, after you clicked save, click see it now, and then repin the same pin on multiple boards.
This way, if you pin a pin on 6 boards (random number) your pin will have 6 pins (it’s funny how the word pin is a noun and also a verb).
Don’t worry about duplicate content. Your followers will see your pin only once even if you pin it multiple times. Be careful, you can pin the same pin on different boards but not on the same board. If you do it, then you will have to delete the old pin.
19. Delete poor performing pins. Pinterest analysis the average number of repins your pins get. So, if you have old pins that were only pinned 2-3 times you should delete them. If your profile is new, keep them.
20. Check Pinterest Analytics. You need first to convert your personal profile to a business account, and you will have access to more data about your profile. You can see which are your most successful pins, how many people you reach and how many average views you get.
There you have it. Twenty strategies that you can start implementing new to improve your Pinterest marketing. Let me know if you have any question by leaving a comment below. If you feel you learned something new today then pin this post and share it with your friends. Thank you!